Press Release: Ravens In Our Community

The Baltimore Ravens and Mid-Atlantic Dairy Association will continue their promotion of the in-school Play 60 Challenge tomorrow (10/11) as part of the national NFL Play 60 campaign that is designed to encourage kids to be active for at least 60 minutes a day in order to help reverse the trend of childhood obesity.

By implementing the 2011 Play 60 Challenge, the Ravens are challenging local students to be physically active every day for at least 60 minutes through an incentive-based system. In-classroom tracking materials and individual student guides will be distributed for students to record their physical activity during the four-week program. By reaching specified benchmarks, students will be awarded prizes such as water bottles, foam footballs, basketball hoops and yoga mats. One lucky student from a selected school will also be invited to the Ravens vs. 49ers game (11/24) and take part in a pre-game ceremony. In addition, top performers from participating schools will attend a prize luncheon in the spring of 2012.

On Tuesday (10/11), Ravens players will host two kickoff events with students at Cranberry Station Elementary School (Westminster, Md.) and Oakland Mills Middle School (Columbia, Md.). An additional kickoff assembly was previously held at Sandymount Elementary School (Westminster, Md.) on Tuesday (9/27) to kick off the Play 60 Challenge/Project ACES (Active Children Excel in School) program in the Carroll County school district.

Ravens LBs Brendon Ayanbadejo and Jameel McClain will join representatives from Mid-Atlantic Dairy Association, Ravens cheerleaders and official mascot Poe in launching this year’s program. The group will speak about the importance of physical activity in their everyday lives.