MCCORMICK NOW EXCLUSIVE CONDIMENT SUPPLIER OF BALTIMORE RAVENS
Expanded partnership also involves new bar area and menu integration at concessions
The Baltimore Ravens are pleased to announce an expanded partnership with McCormick and Company Inc. Beginning this Sunday (Oct. 21), Frank’s® RedHot Sauce and French’s® ketchup and mustard will be available at all concession areas throughout the lower, club and upper level concourses and in the luxury suites at M&T Bank Stadium. Soon, Stubb’s Bar-B-Q Sauce will also be available.
Additionally, McCormick® chefs partnered with the Ravens to create a variety of new menu items – such as OLD BAY® Crab Cakes, Grill Mates® Black Angus Burgers and Chicken Tender Bites with Frank’s RedHot Sauce or Stubb’s Bar-B-Q Sauce.
McCormick will also be the exclusive sponsor of the new patio area in Section 534, which was recently completed as part of the $120 million renovation project at M&T Bank Stadium. The “McCormick Flavor Zone” will be a standing-room area open to all fans, featuring the classic OLD BAY Bloody Mary and a purple Raven Rita.
“This partnership is such a natural fit as it brings two Baltimore icons together to showcase our local pride and celebrate the true flavor of the city,” said Jill Pratt, VP North American Marketing Excellence at McCormick. “We are excited to spotlight our newest brands to the McCormick family by featuring Frank’s, French’s and Stubb’s condiments for fans to enjoy during their gameday experience. These brands join genuine stadium favorites, OLD BAY, McCormick Grill Mates and Lawry’s, in supporting the Ravens team.”
“We are thrilled to enhance our relationship with McCormick,” stated Kevin Rochlitz, the Ravens Senior Vice President of Corporate Sales and Business Development. “The Baltimore region and McCormick share a special bond – one built on loyalty and strong standards. We are proud to be associated with such a highly-regarded Maryland-based company and excited that Ravens fans will benefit from this partnership’s special features.”
With the focus on the local partnership, the Ravens and McCormick are hosting a social media sweepstakes to showcase how the Ravens Flock brings epic flavor to game days using a variety of McCormick products. Use the hashtag #flavorflock on social media for a chance to win gameday tickets for the November 4th Steelers game.
Based in Hunt Valley, McCormick has partnered with the Ravens since the team moved to M&T Bank Stadium in 1998. The previous branding focused on Grill Mates by incorporating the products into fans’ tailgate rituals. With the recent acquisition of French’s, Frank’s RedHot and Stubb’s and a mutual commitment to local partnerships, the two companies have expanded the relationship to now include a variety of products available at gameday concession locations.