The Demand for Lamar Jackson Apparel Is Insane


Looking to be the holiday hero and deliver Lamar Jackson swag under the tree? You may be too late.

The frenzy around Lamar Jackson has left his apparel just about as tough to get as Ravens tickets these days.

Fans cannot get a No. 8 Jackson jersey on the Ravens' official team store delivered in time for Christmas. In fact, you can't even pre-order any sizes except for 2XL and up.

(There will be a limited number of Lamar Jackson jerseys available at the team's pop-up shop at Canton Crossing, which opens Thursday.)

"It's the highest demand for any single Ravens player that I've ever seen – and I've done this for the Ravens for 11 years," said Ravens Senior Director of Retail Chris Inouye.

"Bigger than Joe Flacco. Bigger than Steve McNair. Flacco's rookie year is the only thing that even approaches this."

The Ravens have already re-ordered shipments of several hundred Jackson jerseys three times. They just got their last shipment before the Thursday Night Football game vs. the New York Jets, so they can currently be bought at the team store in M&T Bank Stadium, but they won't last long.

If you would like to buy an item straight from Jackson's own clothing line, Era 8 Apparel, you're also out of luck. Every single item on Jackson's website is sold out – even the wild dog crew socks. No word on how many pairs sock enthusiast Robert Griffin III scooped up.

Even these "Pressure Hoodies," which dropped at noon on Monday, Dec. 16, were sold out by the end of the day.

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