Privacy Policy

NFL Privacy Policy

Updated: January 4, 2023

NFL Enterprises LLC, the National Football League, the league's thirty-two member clubs ("Member Clubs"), and the other members of the NFL Family (collectively, "NFL," "we," "our," "us") respect your privacy and value your trust and confidence. This privacy notice (the "Privacy Notice") applies to our websites, mobile applications, mobile services, and other online services, such as stadium Wi-Fi networks, as well the offline collection of information in connection with our activities, including Member Club activities (collectively, the "Services")., and explains how we collect, use, and disclose information through the Services.

This Privacy Notice also provides certain region-specific disclosures, including additional information about data collected in those regions. By using the Services, you acknowledge that you have read and understood the terms of this Privacy Notice. Please note that this Privacy Notice does not apply to information collected in employment or job applicant contexts. For information about data handling practices in these contexts, please refer to the applicable privacy notices or seek more information from the relevant NFL entity.

Likewise, this Privacy Notice does not apply to products and services where we have posted a separate privacy notice instead of this Privacy Notice or a link to this Privacy Notice.

Please also note that in some instances, we may direct you to a site that is operated by one of our partners. Even though the page where you provide information may have the look and feel of the Services, a different privacy policy may govern that information collection by such partners.

​1. INFORMATION COLLECTION

Information Provided by You

We may collect some or all of the following types of information, some of which may be considered sensitive information, when you register with us, use our Services, sign up for contests or sweepstakes, participate in surveys, access various content or features, submit comments or content, use a send-to-a-friend feature, or directly contact us with questions or feedback:

Identifiers, including contact information, such as name, e-mail address, postal address, and telephone number, and date of birth;

Other unique identifiers, such as a username or password, and, where needed, other identifiers such as Social Security Numbers and government-issued identifiers. For example, we may need to collect these identifiers to award you certain types of prizes under relevant laws;

Demographic information, which may include gender, race, ethnicity, and sexual orientation, and other protected classifications under California or federal law. Where required by law, we collect this information pursuant to your consent and may provide additional notice about relevant data handling practices;

Financial and commercial information, such as credit card or other payment information and records of products or services purchased;

Real-time geolocation information, which may include precise geolocation information. Where required by law, we collect this information pursuant to your consent and may provide additional notice about relevant data handling practices;

Communications and marketing preferences;

Favorite team and inferences about you and your personal preferences;

Audio, electronic, or visual information, such as photographs, if you provide a photograph of yourself to us, or information from CCTV cameras and/or when we film or photograph you in a public location at an NFL Event as described further here;

Biometric information, such as when you elect to use biometric authentication for stadium entry or other functionality. Where required by law, we collect this information pursuant to your consent and may provide additional notice about relevant data handling practices;

Information about your contacts, such as name and email address, when you share that information with us;

Search queries;

Comments and other information posted in our interactive online forums;

Correspondence, waivers or acceptances and other information that you send to us; and

Additional information as otherwise described to you in this Policy, at the point of collection, or pursuant to your consent.

If you decide not to provide this information, it may limit our ability to provide some of our content.

Information We Collect Automatically

We also may collect certain internet and electronic network activity information automatically when you visit or use the Services, including:

Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;

Your Media Access Control (MAC) address, which is a unique identifier assigned to a network interface controller;

Your device type or mobile carrier;

Other unique identifiers, including mobile device identification numbers; and advertising identifiers (e.g., IDFA);

Your browser type and operating system;

Sites and apps you visited before and after visiting, or while using, the Services;

Pages you view and links you click on within the Services;

Information collected through cookies, web beacons, Local Shared Objects, and other technologies, as described further below;

Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were received, opened, or forwarded;

If you link your social media account to your NFL account, we will receive information from those social media accounts in accordance with your settings on the social platform and their privacy policy;

App usage information, including how often you use our application, the events that occur within the application, usage, and performance data, and where the application was downloaded from;

Standard Server Log Information; and

Standard Network Traffic Information when you are connected to an NFL stadium's Wi-Fi network.

In addition to information we receive from you and collect automatically, we may receive your personal information from other sources, such as your friends, social networks, publicly available sources, data brokers, advertising partners, and our business partners and sponsors, including to facilitate co-branded programs.  We may combine this data with information we already have about you.

​2. USE OF INFORMATION

We may use information that we collect about you for a variety of purposes, including to:

Provide you with products, promotions, services, newsletters, and information you request and respond to correspondence that we receive from you;

Contact you about your account or relationship with us;

Conduct analysis on your behavior in order to customize and personalize your use of the Services and to better serve you with offers and content that is of interest to you, such as by providing you with tailored advertising both on and off the Services. For more information on how we use cookies and similar technologies for advertising, please see Cookies and Similar Technologies;

Communicate with you about products, services, contests, and events that we think might be of interest to you, and otherwise send you promotional material or special offers on our behalf or on behalf of our marketing partners and/or their respective affiliates and subsidiaries and other third parties, and we will obtain your consent to send such communications to the extent required by law;

Maintain or administer the Services, perform business analyses, create aggregated or anonymized information that no longer identifies you and therefore is no longer subject to this Privacy Notice; or for other internal purposes to improve the quality of our business, the Services, and other products and services we offer;

Publish stories, comments, photos, and other information posted in our interactive online features;

In the case of location information, to determine your market location for purposes of administering broadcast restrictions for live games or other events, and for determining teams and offers in which you may have an interest;

In the case of Social Security Numbers, for example, for tax purposes when administering prizes to certain contest winners;

Protect the health and safety of our guests, personnel, and the public;

Protect or enforce the legal and contractual rights, safety, and security of the NFL and NFL stadiums, enforce applicable agreements with you or others, and prevent fraud; and

As otherwise described to you in this Policy, at the point of collection or pursuant to your consent.

3. SHARING OF INFORMATION

We may share your personal information with others for the purposes described above, including as follows:

Authorized Third Parties and Service Providers: We may share your information with third-party vendors and service providers that perform certain functions or services on our behalf (such as to host the Services, fulfill orders, provide products and services, manage databases, perform analyses, process credit card payments, provide customer service, or send communications for us).

Within the NFL Family: We may share your information with all members of the NFL Family, including, without limitation, the subsidiaries, and affiliates of the National Football League (e.g., NFL Properties LLC, NFL International LLC, NFL Enterprises LLC, NFL Ventures, L.P., and NFL Ventures, Inc.) and among the subsidiaries and affiliates of the Member Clubs. For example, we may share your information among Member Clubs with whom you have interacted, such as where you have indicated a preference for one or more Member Clubs or when you attend or purchase a ticket for an event sponsored by a particular Member Club.

Select Business Partners: We may share your information with select business partners so that they can provide you with special offers, promotional materials, and other materials that may be of interest to you. For example, we may disclose your information to our co-brand partners when you choose to be involved in those programs, such as when you enter contests or sweepstakes that are conducted with those business partners. We are not responsible for the privacy practices of our business partners, and we urge you to review their privacy notices for more detail on how they might process your information and for information about how to exercise your marketing and other choices with such partners.

Third-Party Advertising and Audience and Traffic Measurement Services: We use third party advertising, analytics, and measurement partners to serve you advertisements on the Services as well as across other sites and services. These third parties may set their own cookies or similar web technologies on the Services and elsewhere online to collect information about users' online activities over time and across different websites. In some cases, the use of these third-party solutions involves the sharing of your information for purposes of serving you targeted advertising. We may also disclose information with third parties, such as social networking platforms, so that they may send tailored communications on our behalf via their platforms.

For more information about cookies and similar technologies on our Services, please see Cookies and Similar Technologies. For information about the opt out methods and choices available to you related to targeted advertising, please see Your Other Choices. Certain of our Services may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. Nielsen believes that you should have a choice about whether to contribute to our research and insights. To learn more about Nielsen measurement and your choices, including how to opt-out, please visit http://www.nielsen.com/digitalprivacy.

Business Transfer: If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, a business reorganization, or similar event, we may transfer your information as part of such transaction. Administrative or Legal Process: We may disclose your information to third parties in order to protect the legal rights, safety, and security of the NFL, our corporate affiliates, subsidiaries, business partners, and the users of our Services; enforce our Terms of Use; respond to and resolve claims or complaints; prevent fraud or for risk management purposes; and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.

Other Parties With Your Consent: We may share information with third parties when you consent to such sharing. For example, if you win a contest or sweepstakes, we may ask your permission to publicly post certain information on the Services identifying you as the winner.

Aggregate Information: We may share aggregate information, such as demographics and usage statistics, with advertisers, sponsors, or other organizations.

Geolocation Information: We may share your geolocation information with service providers that perform certain functions or services on our behalf. We also may share your geolocation information with third parties so that they may provide you with geographically relevant advertising.

Please also note that if you choose to engage in public activities on the Services, such as through interactive features like a chat room, forum, blog, or other community tool, you should be aware that the information you share there will be publicly available and can be read, collected, or used by other users of these features. You may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.

​4. COOKIES AND SIMILAR TECHNOLOGIES

We and others use cookies and similar technologies such as beacons, tags, HTML5 local storage, and scripts, for a variety of purposes, such as administering the Services and analyzing how users interact with the Services. By using the Services, you acknowledge the use of cookies and similar technologies on the Services, subject to the cookie-related choices we make available to you.

You may be able to reject cookies and similar technologies through your browser settings.  If you reject cookies through your browser settings, you may still use our Services, but your ability to use certain features may be limited.

We may participate in the Adobe Marketing Cloud Device Co-op to better understand how you use our website and apps across the various devices you use, and to deliver tailored promotions.  Learn more about how Adobe does this at https://cross-device-privacy.adobe.com.

​5. ADVERTISING

We partner with third party advertisers to serve and display advertising on the Services and elsewhere online across different sites and services. These partners may use cookies and other tracking technologies to collect information about your activities across different websites and services to provide you with relevant advertising ("targeted advertising").

To serve and display advertising relevant to your location, the Services may also track your device's precise geolocation by responding to beacons or inaudible signals sent to your device's microphone. To opt-out of either targeted advertising or the tracking of your device geolocation, please see Communications Preferences and Access and Your Other Choices. You can also opt-out of receiving some types of ads by managing your preferences at https://optout.aboutads.info/.

​6. SOCIAL NETWORKING

The NFL works with certain third-party social media providers to offer you their social networking services through our Services. For example, you can use third-party social networking services to share information about your experience on our Services with your friends and followers on those social networking services.  These social networking services may be able to collect information about you, including your activity on our Services.  These third-party social networking services also may notify your friends, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services, in accordance with applicable law and their own privacy policies.  If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services.  Your interactions with those social networking services are governed by the privacy policy of the company providing the relevant service. You also may be able to link an account from a social networking service (e.g., Facebook, Yahoo!) to an account through our Services.  This may allow you to use your credentials from the other site or service to sign into certain features on our Services.  If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.

​7. LINKS TO OTHER WEBSITES

The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under our control or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith.  This Privacy Notice does not apply to this third-party content.  We encourage you to review the privacy policies of these third-party websites or services. If you log into the App through a third party, such as Ticketmaster or Facebook, your profile information may be transferred to us by that third party. To exercise your data subject rights with respect to information maintained by a third party, please contact that entity directly.

​8. DATA SECURITY AND DATA INTEGRITY

The security and confidentiality of your personal information is very important to the NFL. We have implemented technical and organizational safeguards designed to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction, or damage. Still, no system can be guaranteed to be 100% secure.

As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.

9. ​DATA TRANSFERS

When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries other than your own, whose privacy and data protection laws may not be equivalent to those in your country of residence.

​10. DATA RETENTION

We will retain your information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable the NFL to defend or bring potential legal claims, the sensitivity of the relevant information, and the duration of your use of our website and receipt of our Services.

​11. CHILDREN'S PRIVACY

We do not knowingly collect personal information under this Privacy Notice from children under the age of 13 unless permitted by law. If you have reason to believe that a child under the age of 13 has provided personal data to us except as permitted by applicable law, please contact us using any of the methods described in the "Contact Us" section of this Privacy Notice, and we will endeavor to delete that data from our systems.

12. COMMUNICATIONS PREFERENCES AND ACCESS

You may choose to receive promotional emails, text messages, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails from us by clicking on the opt-out or "unsubscribe" link included in the commercial e-mails you receive. You may opt-out of receiving marketing text messages from us by replying "STOP." You may also opt out of receiving push notifications by turning off push notifications through your device settings. 

If you have multiple accounts or relationships with different Member Clubs or other NFL entities, you may need to opt-out separately for each account and relationship in relation to these choices. In addition, if you would like to opt-out of receiving push notifications on all of your devices, you must turn off the feature on each device. 

Please note that opt-out requests may take some time to be effective. Your opt-out requests will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.

13. YOUR OTHER CHOICES

You may have additional choices depending on where you live.  Our websites do use standard technologies for targeted advertising, as described above in the "Third-Party Advertising and Audience and Traffic Measurement Services" section, and you may have the right to opt out of the sharing of your personal information for targeted advertising under certain privacy laws. You can opt-out of the sale or sharing of  personal information by clicking the "Your Privacy Choices" link at the footer of our sites or by clicking here. If you wish to opt out of selling or sharing of online data through the use of cookies and similar technologies for targeted advertising, please utilize the Cookie Settings of the applicable website to opt out.  We also support the Global Privacy Control ("GPC"), which is a browser-based opt-out preference signal that can communicate your opt-out to the websites you visit.  For more information on how the GPC works, visit their website here. Because the GPC is browser-based, note that you should enable the signal separately for each browser and/or device from which you would like to be opted-out.  Note that we do not knowingly sell or share the personal information of consumers under 16 years of age without obtaining appropriate consent.

Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates.  Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals. In some cases, third parties may be able to collect information about a user's online activities over time and across different websites when he or she uses our Services.

You may also be afforded, in accordance with applicable law, the right to limit certain uses and disclosures of sensitive personal information. You can exercise this right, if applicable, by clicking the "Your Privacy Choices" link at the footer of our sites or by clicking here. Please note that we may still maintain, use, and disclose your sensitive personal information for certain purposes, such as to provide you with services that you have requested, protect the safety and security of services, and comply with our legal obligations.

You may be afforded, in accordance with applicable law, the following rights:

  1. To access to the information that we have collected about you in a portable and (if technically feasible) readily usable form, including the categories and specific pieces of personal information that we have collected about you, the categories of sources for that information, the business or commercial purposes for collecting, selling, or sharing the information, and the categories of third parties with which the information was shared.
  2. To delete the personal information we have collected about you.
  3. To correct the personal information we have collected about you.
  4. To object to or request the restriction of processing of your personal information.
  5. To withdraw your consent.

To exercise your access, deletion, and correction rights, please submit your request by visiting our Data Subject Request Portal.  California residents may also exercise their rights under applicable law by calling 1-855-265-6894.  If you are not able to submit your request via the portal above or toll-free number, you can contact the NFL by filling our an inquiry here. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.  If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.

We reserve the right to deny requests as allowed by applicable law, such as where we have a reasonable belief that the request is fraudulent or where your identity cannot be confirmed or where the NFL must retain your information consistent with applicable law. You can, however, appeal those requests that we deny by submitting a request here. We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you.

14. NFL EVENTS

Information When You Attend An NFL Event: When you attend an NFL-event or NFL co-hosted event, including NFL games at an NFL stadium or at a third party stadium or other NFL fan events (including events at which a fan mobile pass is utilized) ("NFL Event"), we may capture your image, voice and/or likeness, including through the use of CCTV cameras and/or when we film or photograph you in a public location at an NFL Event. You should therefore expect to be filmed or photographed by CCTV and/or by cameras when you are in a public location at an NFL Event (e.g., as an audience-member in the stadium if you are attending a game).  In addition to describing how we capture and use your image, voice and/or likeness in this Privacy Notice, we may also display signs at any NFL Event indicating that you may be filmed or photographed.

We may use your personal information collected at an NFL Event:

to produce, exhibit, advertise or otherwise use your image, voice, or likeness in any and all media now or existing in future as part of NFL's commercial, advertising and marketing activities; and in the case of images or footage captured on CCTV cameras, to ensure the safety of the venues hosting NFL Events and of individuals attending NFL Events.

Sharing your personal information from an NFL Event: We may share your personal information captured at an NFL Event with any of the entities set out in this Privacy Notice (see section entitled "Sharing of Information").  Additionally, when you appear in a photograph or film footage at an NFL Event, we may share that photograph or film footage containing your image, voice and/or likeness with our third-party partners. These partners include our sponsors, licensees, advertisers and/or broadcasters. We will share the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so.  However, each of the third-party partners may use your personal information for their independent commercial purposes without reference to the NFL.

Please also note that broadcasters and other third parties that are unconnected to NFL may be independently filming or photographing you when you attend an NFL Event.  Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph NFL Events, these entities are separate data controllers in respect of your personal information and NFL is not responsible for how those parties use your personal information and for what purposes.

15. CHANGES TO THIS PRIVACY NOTICE

We may update this Privacy Notice to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the Services prior to the change becoming effective.  We encourage you to periodically review this page for the latest information on our privacy practices.

16. CONTACT US

If you have any questions about this Privacy Notice or the privacy practices of the Services, please contact us by submitting an inquiry here or at the following address:

NFL Digital Media Group

345 Park Avenue

New York, NY 10154

Attn: Website Privacy Notice

17. CALIFORNIA USERS

If you are a California resident and your personal information is subject to CCPA, then you have certain rights under California law. For more information about the rights you have and how to exercise these rights, please review the Data Subject Rights section above.

The metrics below include the aggregate number of requests from consumers to access or delete personal information received by the League for the calendar year 2022. These numbers do not include requests that did not state a valid initial request under California law.

  • Requests to Access: 94 total requests were received; we complied with 65 in whole or in part and denied 29 requests that did not properly verify their identity, with an average completion time of 40 days.
  • Requests to Delete: 584 total requests were received; we complied with 465 in whole or in part and denied 119 requests that did not properly verify their identity, with an average completion time of 42 days.

18. INTERNATIONAL USERS

Please note that the Services are operated in and directed towards users who reside in the United States. The Services are therefore governed by and operated in accordance with the laws of the United States. If we transfer your information outside of the United States, we will only transfer this information in accordance with applicable law. If you are located outside of the United States, please be aware that information you provide us or that we obtain as a result of your use of our Services will be collected in the United States and/or transferred to the United States and will be subject to U.S. law.

By using the Services and/or providing us with information, you (i) consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States, (ii) acknowledge that U.S. law may provide a lower standard of protection for information than the laws of your location, and (iii) understand that we collect, transfer, store, process and share your information from or about you in accordance with this Privacy Policy and U.S. law.

Advertising