The Ravens majorly upgraded their M&T Bank Stadium video boards this offseason.
But why have beautiful TVs without the most beautiful footage on it?
In an effort to continue to deliver the best possible gameday experience, the Ravens have become the NFL's first team with its own SkyCam for in-venue presentation, which will provide stunning shots fans won't get from their couch.
SkyCam is an Emmy-Award winning cable suspended camera system that fans have probably seen used during Sunday or Monday Night Football games, which are installed week-to-week for those network games.
The Ravens will have the same system in M&T Bank Stadium for every game. It's part of a five-year agreement, and keeps the Ravens on the cutting edge.
"This is a great addition to M&T Bank Stadium and the Ravens organization," SkyCam Chief Technical Officer Stephen Wharton said. "Being the first in anything is a bold move, and we applaud the Ravens for their technological, trailblazing spirit."
The Ravens will have full control over the SkyCam instead of relying on the network, which doesn't always give Ravens fans what they want to see in bowl.
For example, the camera can hang out behind the quarterback, so Ravens fans can see what Joe Flacco looks at on each play. It can see where and how the Ravens defense blitzes opposing quarterbacks, or how nose tackle Brandon Williams sheds blockers.
The camera will be used for live action and replay, giving fans a unique perspective.
"SkyCam is the closest thing to being on the field," said Ravens Vice President of Broadcasting and Gameday Productions Jay O'Brien. "Most camera angles only tell part of the story. This really gives you a look at the chess match."
O'Brien also plans to use the camera during commercial breaks to have more fun with fans in the stands. It can reach the upper deck to give sweeping, beautiful shots of the crowd.
"It's such a cool camera because it's unobtrusive but it can go anywhere," O'Brien said.