The Baltimore Ravens unveiled on Monday their 2025 brand campaign "Ravens Forevermore" as part of the organization's celebration of its 30th season.
The campaign recognizes the Ravens' widespread and lasting impact since their 1996 Baltimore arrival, while showcasing aspirations of this year's team – to make the 2025 season one that's remembered forever.
"Our 30th season is just the start," Ravens senior vice president of marketing Brad Downs stated. "The Ravens have solidified themselves as a pillar of Baltimore sports over the last three decades, and this year's team is excited to add to that remarkable legacy."
The campaign launch is highlighted by a new billboard recently installed on Russell St., adjacent to M&T Bank Stadium, featuring the Ravens' 30th season logo with the headline, "The Start of Forever. Ravens Forevermore."
Additional media elements will include TV, radio, social media, print, stadium signage and digital out-of-home executions, showcasing special moments fans are sure to remember, while touting a season in which the team strives to make history once again.
The 30th season celebration extends to the Week 2 home opener vs. the Cleveland Browns (Sept. 14), when in-stadium entertainment will include special pre-game recognitions celebrating pro football's return to Baltimore in 1996 and a halftime show featuring many Ravens Legends, a Marching Ravens performance and a dramatic mixed-reality show on the RavensVision video boards. Additionally, all fans attending the game will receive a Ravens Forevermore 30th season flag.
The Ravens will also host a team reunion to honor their first Super Bowl Championship (XXXV in 2000 season) on Dec. 7, when the Steelers visit M&T Bank Stadium. Members of that record-setting team will return to Baltimore to celebrate a special season that is forever embedded in the minds of all Ravens fans.
Additional details about this year's theme games and giveaways will be released in the coming weeks. For updates and ticket information, visit baltimoreravens.com/tickets.
