The Baltimore Ravens and T. Rowe Price today announced an expanded partnership that includes designating T. Rowe Price the official investment partner of the Baltimore Ravens, as well as the organization's official retirement partner.
The expanded partnership is part of T. Rowe Price's global initiative to raise brand awareness, highlighting its standing as one of the world's premier active asset managers and leader in retirement. Its "Power of Curiosity" branding platform conveys how active questioning conducted by the firm's investment professionals drives more informed insights that can lead to better outcomes in the investment process. It underscores T. Rowe Price's unique culture and independent thinking, while demonstrating how its investment approach can benefit investors.
The new agreement will make T. Rowe Price the presenting sponsor of the Champions Club and Legends Suites, two of the Ravens' new, innovative field-level hospitality club and suite experiences at M&T Bank Stadium, debuting during the 2025 season. Located in the west end zone, the new Champions Club will include a premium all-inclusive experience for fans, while the Legends Suites will feature 11 new suites with an all-inclusive dining experience and end zone sightlines. T. Rowe Price will have exclusive branding throughout both club and suite locations, including on a new field-level LED ribbon display located above the suites that will span the width of the west end zone.
"With our ongoing global brand strategy, we continue to take a fresh approach to our partnerships," said Theresa McLaughlin, head of Global Marketing for T. Rowe Price. "We're going bigger and bolder with experiential activations that make T. Rowe Price part of moments that matter for our audiences. As we continue to invest in our brand, deepening our relationship with the Baltimore Ravens was a straightforward choice, allowing us to tap into a highly engaged national and international fan base in new ways."
"We're thrilled to expand our partnership with T. Rowe Price, a respected industry leader and robust presence in our community," stated Kevin Rochlitz, the Ravens' Senior Vice President/Chief Sales Officer. "This relationship is a natural alignment of values. We're especially proud to showcase it within the new spaces of M&T Bank Stadium and through our joint efforts in recognizing and supporting community leadership."
The agreement builds upon the long-standing partnership between the Ravens and T. Rowe Price. Since 2013, the two Baltimore institutions have come together to focus on families and serve communities across the region by hosting events like Ravens Family Movie Night and recognizing volunteer efforts through the Community Quarterback Award. T. Rowe Price and the Ravens also designed—and with their expanded partnership will continue to develop—the Baltimore Ravens High School Leadership Institute.
Recently concluding its sixth year, the Leadership Institute offers students from Baltimore City and Baltimore County public high schools immersive learning sessions focused on leading themselves, leading communities and leading change.
"Our partnership with the Baltimore Ravens amplifies our strengths—our rich history, our proven track record, and our people—to create lasting impact for our brands but also to continue to make meaningful contributions in the community. We will continue working together on initiatives that foster positive change," said Raymone Jackson, head of Community Affairs and President of the T. Rowe Price Foundation.
"Collaborating with T. Rowe Price for the annual Leadership Institute has provided incredibly meaningful and constructive experiences for hundreds of Baltimore-area high schoolers," stated Heather Darney, the Ravens' Vice President of Community Relations. "T. Rowe Price has been a tremendous partner in this shared commitment, as we continue to help create bright outlooks for our future leaders."
Financial terms of the agreement are undisclosed.
