JAMES URBAN is in his third season with the Ravens as quarterbacks coach. For the past two years, he has mentored QB Lamar Jackson, helping the signal-caller earn unanimous NFL MVP honors in 2019. Jackson led the Ravens to their first-ever No. 1 playoff seed and second-straight AFC North Division title, while producing one of the greatest seasons ever by a QB. In 2019, he became the only QB in NFL history to produce at least 3,000 passing yards (3,127) and 1,000 rushing yards (1,206) in a single season. His 1,206 rushing yards are an NFL single-season record by a QB. Jackson ranked first in a number of categories: total TDs (43), passing TDs (36), rushing average (6.9), games with 5 TD passes (3), 4 TD passes (4) and 3 TD passes (8). He posted two perfect passer ratings in 2019, making him one of two QBs in NFL history (Ben Roethlisberger, 2007) to attain the 158.3 mark twice in a season. For the first time in team history, Baltimore led the NFL in scoring (33.2 ppg) and shattered other single-season records including total TDs (64), total net yards (6,521), rushing yards (3,296) and first downs (386). Jackson's 113.3 passer rating in 2019 ranked third in the NFL. In one-plus season with Jackson under center, the Ravens are 19-3. Entering 2020, since his first NFL start (Week 11 of 2018), his 19 regular season wins rank as the most among all NFL starting QBs. Urban joined the Ravens in 2018, guiding Jackson, then a rookie who took over as the team's starting QB for the regular season's last seven games, to post a 6-1 record. Urban, a 17-year NFL coaching veteran, has experience as part of three prolific NFL offenses. He spent seven seasons (2011-17) with AFC North rival Cincinnati, coaching the team's wide receivers, including All-Pro A.J. Green during each of those years. One of the NFL's top receivers, Green ranked fourth in total receiving yards (8,213) from 2011-17. He is also second in both catches and yards and third in TDs on the Bengals' all-time receiving list. Prior to joining Cincinnati, Urban entered the NFL ranks with the Philadelphia Eagles in 2004. After five seasons in two roles under then-head coach Andy Reid, he was promoted to quarterbacks coach in his final two seasons (2009-10), coaching Pro Bowlers Donovan McNabb (2009) and Michael Vick (2010), both of whom excelled under Urban's direction.
Eisenberg: James Urban May Be Ravens' Most Important Hire
While promoting Wink Martindale to defensive coordinator made a big splash, the Ravens' new quarterbacks coach has quietly come in and gone to work. If Urban can get substantive improvement and consistent play out of Joe Flacco, it would be a game-changer for the Ravens.