Ray Lewis was, and still is, an entertainer outside the white lines.
Lewis made the Ravens the favorite team of people across the globe. Brands also recognized the linebacker's power to inspire and entertain, and recruited Lewis to spread their message.
Check out the best commercials from Lewis' career:
Under Armour: It's August
Old Spice: Bear, Giant Raven, Universe
Madden: E3 Trailer
Funny Or Die: NFL Lockout with Taylor Lautner
Madden: Black & Yellow
Xbox One: Retirement Home
SoBe: Lizard Lake
Saturday Night Live