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Backpack Give-A-Way

WHAT:Unilever's annual Backpack Give-Away event is tomorrow, Tuesday, August 19. Mayor Sheila Dixon, Ravens football star Ray Lewis, and Diakon Place will join Unilever to hand out backpacks filled with supplies to an estimated 500 children from the Baltimore area. (PAL Center, City and Local Youth Programs) Unilever employee volunteers at the Holabird Avenue plant in Baltimore City assembled the backpacks and will be on hand to help distribute the packs.

For many children, this time of year can be stressful because they may not be able to afford all the supplies that can make their schoolwork easier. This circumstance can often lead to lowered self-esteem. Unilever is committed to helping to address the critical nationwide problem of low self-esteem among adolescent and pre-adolescent youth - with a special focus on underserved communities.

WHEN:Tuesday, August 19, 2008- 6:00 p.m.

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

Unilever's Baltimore HPC plant on Holabird Avenue manufacturers the total national volume of liquid Wisk and "all" laundry detergent and Snuggle fabric softener. Unilever is one of the world's largest consumer products companies, operating in over 100 countries. In the USA Unilever's business comprises:
Foods: Lipton teas, recipe products and side dishes; Wish-Bone salad dressings; Country Crock and "I Can't Believe It's Not Butter!" spreads; Ragu pasta sauces; Knorr soups, sauces and bouillons; Hellmann's mayonnaise; Skippy peanut butter; Bertolli olive oil; Good Humor-Breyers and Ben & Jerry's ice cream; and Slim-Fast nutritional and health snack products.

Home and Personal Care: Dove and Suave skin care, hair care, deodorant and personal wash products; Wisk and "all" laundry detergents; Snuggle fabric softener; Lever 2000, Caress, Degree, Pond's and Vaseline skin care, deodorant and personal wash products; Axe deodorant bodyspray for men; Q-tips cotton swabs; Finesse, Salon Selectives, and ThermaSilk hair care products.

The Ray Lewis Foundation is a non-profit tax-exempt corporation whose mission is to provide personal and economic assistance to disadvantaged youth in our community. With various events hosted throughout the year, such as an annual Holiday Gift Marketplace, Thanksgiving Turkey Drive and The Back to School Drive, Ray and his foundation are committed to enhancing the lives of today's at-risk youth. For more information, visit his website

Diakon Place is a state-of-the-art center that opened in Baltimore in 2006. The facility has a Diakon KidzStuff child-care center as well as offices for Diakon Family Life Services, which focuses on children and families by offering counseling, support groups, and parenting education. Diakon Housing & Community Development is also at this facility. Diakon Place is part of Diakon Lutheran Social Ministries, which offers a range of services designed to help children, youths, adults, families, older persons, congregations, and community groups. Diakon services annually touch the lives of between 50,000 and 70,000 persons in Pennsylvania, Maryland, and Delaware. For more information visit their website at

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