Ravens President and Maryland Lottery Director Kick Off
New Ravens Cash Fantasy Scratch-Off
Owings Mills, August 9, 2010 -- A returning star to the football roster was revealed today by Ravens President Dick Cass and Maryland Lottery Director Stephen Martino. The twosome was onsite at Ravens Training Camp at McDaniel College in Westminster to unveil the new Ravens Cash Fantasy scratch-off, which went sale today at Lottery retailers across Maryland. "The original Ravens Cash Fantasy was the best-selling $5 scratch-off in Maryland Lottery history," said Martino. "We are thrilled to renew our partnership with the Baltimore Ravens."
The Maryland Lottery was one of the first lotteries in the country to partner with an NFL team, following League approval of such partnerships in 2009. "This is a natural alliance," said Cass. "These are two iconic Maryland entities coming together to offer great fun and winning experiences."
This year's Ravens Cash Fantasy ticket offers more than $11 million in instant prizes – including three $1 million instant top prizes. Like last year's scratch-off, each ticket features a perforated portion with a special "EXTRA YARDS" code that players can enter on www.mdlottery.com/ravens. Players who enter their "EXTRA YARDS" codes on the Maryland Lottery's website have the opportunity to win premium prizes that include season tickets for life, season tickets in 2010 and 2011, game-day premium seats, an away trip with the team and framed autographed jerseys. New prizes added include a private skybox party and tour, game-day sideline access, a Punt, Pass and Kick event at Ravens Training Camp, a 2011 NFL Draft day party and trip to New York City, and autographed mini football helmets. Last year, more than 116,000 players registered online for the Ravens Cash Fantasy promotion.
Ravens Cash Fantasy, which is projected to generate net revenue of approximately $2.5 million for the state, will be sold at every Baltimore Ravens home game as well as Maryland Lottery retail locations.
Since its inception in 1973, the Maryland Lottery has awarded more than $17.7 billion in prizes to players and $11.7 billion in revenue to the State of Maryland. One of Maryland's largest revenue sources, the Lottery supports important state programs and services including education, public safety and health, human resources and the environment. For more information, go to www.mdlottery.com.