Prior to this Sunday's Ravens-Steelers game (Nov. 29, 8:20 p.m.), the Baltimore Ravens and Under Armour will provide over 71,000 fans with purple and white rally towels as they enter the gates of M&T Bank Stadium.
The Ravens are encouraging fans to wear all purple and wave their rally towel for the nationally-televised Sunday Night Football broadcast.
"Our fans are committed and exceptionally passionate," Ravens vice president of corporate sales and partnerships Mark Burdett stated. "It's important that every Ravens fan who attends the game gets a towel and displays it proudly.
"We want there to be a sea of purple and white, so the national audience can witness Baltimore's excitement and dedication to its team."
Sponsored by Baltimore-based Under Armour, the towels prominently display the Ravens' logo. Additionally, the Under Armour logo and slogan "Protect This House" is printed on the towel, along with an emblem for the Wounded Warrior Project.
A non-for-profit organization that has partnered with Under Armour, the Wounded Warrior Project's mission is to honor and empower wounded soldiers. Its purpose is to raise awareness and to enlist the public's aid for the needs of severely injured service members, to help severely injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs.
During Sunday's pre-game ceremonies, several U.S. military members who were recently wounded in battle will be honored on the field.
For more information about the Ravens, Under Armour and the Wounded Warrior Project, please visit the following Web sites: