Ravens Launch Snapchat Handle

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The Baltimore Ravens today launched their official Snapchat handle, adding to a growing stable of social media channels designed to provide fans content wherever they are.

"We've long operated on the belief that we need to be where our fans are. With a massive audience, including a concentration on 13-34-year-olds, Snapchat was a logical next step," says Ravens Senior Vice President of Digital Media & Broadcasting Michelle Andres.

To access the handle, fans can simply open the Snapchat app and search for "bltravens" or search using the Snapcode associated with the team's profile.  [pictured below]

In addition, to celebrate the launch, the Ravens have issued a weeklong "Snap-to-It Challenge" with the opportunity to win a WR Steve Smith Sr. autographed jersey. Each day a new challenge will be issued; fans can complete the challenges by sending their best Snaps.

The Ravens also have a presence on Facebook, Twitter, Instagram, Vine, YouTube and Pinterest.

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Snapchat is an impermanent photo and video messaging application. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps."

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