The Ravens have launched a customized, Ravens-branded emoji keyboard Thursday that will work on any iOS or Android device.
"The Ravens constantly strive to find new ways for fans to engage with our brand," said Ravens Senior Vice President of Digital Media & Broadcasting Michelle Andres. "We're one of the first NFL teams to develop an emoji keyboard because we know it will spur social shares for unprecedented fan engagement."
There are more than 80 fun emojis and stickers (86 to be exact), including jerseys of Flacco, Terrell Suggs, Ray Lewis and Ed Reed, as well as Ravens team logos, yard markers and the full range of facial emotions. The keyboard also includes Maryland-themed stickers such as the state flag and crabs.
"Emoji keyboards are the equivalent of digital swag that diehard fans can carry with them wherever they go to represent the team they love," said Evan Wray, co-founder and vice president at Swyft Media.
"Swyft is very excited to be on the ground floor of what will be a growing and evolving way for forward-thinking organizations like the Ravens, as they discover and implement new ways to connect with their fans and followers through cool and interesting branded mobile content."
The Ravens are also one of the first NFL teams to partner with Twitter to utilize the Twitter Mirror, which provides fans an enhanced social media experience. The Mirror gives fans a fun, behind-the-scenes look at player, coach and fan selfies that can be visually modified and Ravens-themed.
The Twitter mirror, which looks like a fun-shaped large handheld mirror with an iPad attached, will be used by the Ravens at training camp to capture player and fan selfies. Players can autograph the picture or add other drawings using their finger on the mirror.
Get a closer look at the Ravens emoji keyboard fans can enjoy on their mobile devices.